CHIEF Brand Concept

Branding | Identity System | Logo Design
Completed at MICA, 2022
Project Advisor: Jennifer Cole Phillips

CHIEF is a private network for the most powerful women in leadership. Women in leadership positions are oftenautomatically thrust into the roll of mentor themselves because they are unique in their success as a woman in the top ranks.

Instead of looking to the women who came before us, this CHIEF brand concept puts the focus on the women who are leading us now.