Meals on Wheels
Brand Concept

Branding | Identity System | Logo Design
Completed at MICA, 2021
Project Advisor: Andrew Walters

This iconic organization gets a fresh update to reflect how its employees and volunteers deliver so much more than just meals to our aging family members, friends, and neighbors across the country. Cheery colors paired with clean typography set the stage for an all-around friendly vibe, and a few minimalist illustrative elements round out this welcoming visual system.