OneSixtyFive
Brand Refresh

Branding | Identity System | Logo Design
Completed Fall 2021
Photos: OneSixtyFive
Hand-Painted Signage: Carrot Signs

Warmly familiar and vibrantly fresh, OneSixtyFive is the new face of The Brunswick Inn in downtown Brunswick, Maine. After a fire and the pandemic took their toll on this midcoast mainstay (or should I say Maine-stay), it was time to reimagine the whole experience, including the logo and visual identity.

The new wordmark in Freight Pro Light is elegant yet accessible and the updated color palette of Brunswick Green and Floral White (with accents of Midnight Sky and Bleached Peony) is sophisticated and warm. Appearing on everything from the website to the Pub165 menus to hand-painted wooden signage, this inviting visual identity system comes together to reflect the laidback luxury of OneSixtyFive The Inn on Park Row.