Captain James Crab Shack Brand Concept

Branding | Identity System | Logo Design
Completed at MICA, 2022
Project Advisor: Jennifer Cole Phillips

Captain James is a Baltimore seafood institution; a classic no-fuss, family-friendly Maryland crab shack located right on Baltimore’s Patapsco River. This brand update is anchored around hand-drawn illustrations of iconic crab feast paraphernalia; a box of Old Bay Seasoning, a can of ‘Natty Boh’ beer, and an ear of sweet corn. A lockup features the silhouette of the tools necessary to dismantle a crab; a wooden mallet and a plastic knife.

Along with a bright color refresh and a playful typography update, the menu content has been slightly altered to reflect the fun, down-to-earth experience that Captain James delivers time after time; crab after crab.